Dispensary Increases Online Orders Thanks To SJM

Overview

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The client’s main campaign goal was to increase the number of online orders for both medical and recreational marijuana. The biggest challenge the client had been facing was the ability to track revenue for advertising efforts. SJM's campaign lasted 5 months.

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Results

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Over the five-month campaign, we served over 570,000 impressions with 433 clicks achieving a .08 click-through rate (CTR). We also recorded 1,074 post-impression conversions (.19% conversion rate) and tracked over $150,615 in revenue based on pixels implemented on the client’s conversion URLs. This gained revenue indicates an estimated 18x return-on-investment (ROI)!