Artist generates rapid awareness for latest song with SJM

Overview

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CyAnne is a Canadian Filipino singer-songwriter. She emerged onto the music scene like lightning in a bottle. CyAnne has a vocal range and versatility unlike most giving her her the unique ability to cross market segments. Whether in pop or R&B she works with some of today’s best and renowned producers and songwriters in the industry; creating music that heals and inspires.

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CyAnne believes that music should channel your deepest pain, biggest joys, heartaches, losses and wins. Her gift is manifesting those emotions through her musical talents of using or songwriting.

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Challenge + Solution

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The Challenge

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To generate rapid community awareness around CyAnne’s latest release of “I Promise” a tribute song to our frontline healthcare workers around the world within a 30 day time period.

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The Solution

• Expanded interest-based audiences
• Increased usage of look-alike audiences targeting Canada, United States, and the Philipinnes
• Customer targeting segments on both facebook and youtube platforms.

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Facebook Campaign Ad Results

• +3.5K Facebook likes
• 926K Facebook reach
• 377K views that lasted over 3 seconds
• 37.8K post clicks

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Youtube Campaign Ad Results

• +136.5K Youtube views
• 5.9K watch time hours
• 347% increase in website visits