SJM Uses PPC Campaign to Help Local Restaurant Increase Sales

Project Overview

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The goal of the project was to design and implement a successful pay-per-click (PPC) advertising campaign using a budget of $5 per day. The restaurant was looking to reach a target audience within a 20km radius of its location. SocialJack Media developed a targeted strategy that would effectively reach the desired audience and drive traffic to the restaurant’s physical location and website. With a focus on data-driven decision making and optimized ad targeting, the PPC campaign aimed to achieve the best possible return on investment for the client.

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The Results

• 4,076 ad impressions delivered to target audience
• $1.22 was the average cost per 1,000 impressions
• $1,300 increase in daily sales over previous week
• The campaign resulted in $260 in sales for every $1 spent on display ads.