SJM Uses PPC Campaign to Help Physiotherapy Clinic Reach Their Target Audience

Project Overview

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The goal of this project was to reach a targeted audience through a pay-per-click (PPC) advertising campaign. The client, a physiotherapy clinic, aimed to target top 1-40% income earners in 6 postal codes in Ontario, CA. With a budget of $3 per day, SocialJack Media was tasked with developing a targeted strategy that would effectively reach the desired audience and drive traffic to the clinic’s website. The PPC campaign focused on utilizing data-driven insights and optimized ad spend to reach the target audience in the most cost-effective way possible, with the ultimate goal of increasing patient acquisition and revenue for the clinic.

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The Results

• 88,417 ad impressions delivered to target audience (monthly average)
• 35 qualified visitors who clicked through on the ads (monthly average)
• $0.74 was the average cost per thousand impressions