SJM Helps Steakhouse Generate New Customers While Retaining Existing Customer Base

Overview

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Prime 94 Steakhouse is a traditional steakhouse with a modern twist.

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The Challenge

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Prime 94 Steakhouse was looking for a way to generate new customers while retargeting their existing customers. They had a minimal online presence and no marketing strategy to grow local awareness, build a new customer base, or retain their existing customer base.

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The Approach

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Our team provided a go-to market strategy that would hit every stage of the customer journey from discovery to reputation management to their loyalty program.

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Solution

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Consulted on the website layout that remained up to date with all of their happenings and had features such as:

• seasonal menus
• online booking capability
• catering lead form
• social media feed
• language translator
• high resolution photos and videos
• and more

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Developed a social media content strategy and creative content to build their audiences on Instagram, Facebook, Twitter, LinkedIn, and GoogleMyBusiness.

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Local SEO Campaign

• Automated Email Wifi marketing to capture new contact information and retarget them using a loyalty program.
• Local PPC campaign to generate new catering leads

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The Results

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Last 12 months (Oct 14, 2020 – Oct 15, 2021):

Impressions – 2,023,276 | Engagement – 87,487 | Leads – 24,978

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Since account creation (June 16, 2019 – Oct 15, 2021):

Impressions – 4,169,118 | Engagement – 180,935 | Leads – 44,072

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From Facebook (since account creation):

Page reach: 552,551

Instagram reach: 63,164

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Google analytics website data (Nov 24, 2020 – Oct 26, 2021)

61242 users | 60915 new users | 87359 sessions | 373692 pageviews | 27.6% bounce rate

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Wix analytics (June 16, 2019 – Oct 28, 2021)

Site Sessions 220.1K | Unique Visitors 115.5K | Avg. Session Duration 7m 8s

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Active leads since account creation (June 16, 2019 – Oct 28, 2021) – 2474