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Social Media Marketing Explained

Social Media Marketing Explained

What is social media marketing? Social media marketing can be described as all efforts made to promote your brand through both paid and organic social media avenues. Social media marketing occurs on a variety of platforms, some of the most prominent B2B ones being:...

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Why is Google My Business Important?

Why is Google My Business Important?

The days of small businesses not engaging over digital media are over. Still, it can be hard to know the first steps to take when cracking into the online market. Fortunately, there is one clear place to begin and that is to set up a Google My Business account. What...

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Influencer Marketing: The Fundamental Guide

Influencer Marketing: The Fundamental Guide

People trust people. This has always been true in sales and marketing, and it’s increasingly so in the modern B2B marketing space. However, when most people think of influencer marketing, they imagine that local celeb that’s doing not-so-subtle promotion for a local...

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What is Local Listing Management and Why is it Important

What is Local Listing Management and Why is it Important

Do you remember that thing called the Yellow Pages?  Yes, that big, yellow print directory that used to list all the telephone numbers of residents and local businesses for you to skim through before finally finding what you were looking for? A directory that used to...

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The 5 Ws (and 1 H) of Native Advertising

The 5 Ws (and 1 H) of Native Advertising

When done right, native advertising looks and feels nothing like an ad. Instead, it matches the style and type of content that consumers naturally see from a company. Since native advertising is difficult to identify, it’s also difficult to explain and sell.  Still,...

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How to Outsource PPC and Always Stay on Positive ROI

How to Outsource PPC and Always Stay on Positive ROI

Pay-per-click advertising is one of the most accessible forms of marketing for startups, agencies, and small businesses. But while almost anyone can set it up, if you want to do it well and maximize your return on investment, it does require a highly-developed set of...

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How to Create an Effective Content Marketing Strategy

How to Create an Effective Content Marketing Strategy

When done correctly, blogging and content marketing can boost your company's brand and increase sales far beyond what is possible through traditional outbound marketing.  However, there are common misconceptions around what a content marketing strategy should look...

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