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Social Media Marketing Explained
What is social media marketing? Social media marketing can be described as all efforts made to promote your brand through both paid and organic social media avenues. Social media marketing occurs on a variety of platforms, some of the most prominent B2B ones being:...
Why is Google My Business Important?
The days of small businesses not engaging over digital media are over. Still, it can be hard to know the first steps to take when cracking into the online market. Fortunately, there is one clear place to begin and that is to set up a Google My Business account. What...
Influencer Marketing: The Fundamental Guide
People trust people. This has always been true in sales and marketing, and it’s increasingly so in the modern B2B marketing space. However, when most people think of influencer marketing, they imagine that local celeb that’s doing not-so-subtle promotion for a local...
What is Local Listing Management and Why is it Important
Do you remember that thing called the Yellow Pages? Yes, that big, yellow print directory that used to list all the telephone numbers of residents and local businesses for you to skim through before finally finding what you were looking for? A directory that used to...
The 5 Ws (and 1 H) of Native Advertising
When done right, native advertising looks and feels nothing like an ad. Instead, it matches the style and type of content that consumers naturally see from a company. Since native advertising is difficult to identify, it’s also difficult to explain and sell. Still,...
How to Outsource PPC and Always Stay on Positive ROI
Pay-per-click advertising is one of the most accessible forms of marketing for startups, agencies, and small businesses. But while almost anyone can set it up, if you want to do it well and maximize your return on investment, it does require a highly-developed set of...
How to get customer feedback: 3 best practices for collecting online reviews
Do customers like your clients’ businesses? Are they telling other people about those businesses on social media or across various review platforms? The goal is to have answered yes to both of those questions. If you didn’t—no worries—you’re in the right place to...
How to Create an Effective Content Marketing Strategy
When done correctly, blogging and content marketing can boost your company's brand and increase sales far beyond what is possible through traditional outbound marketing. However, there are common misconceptions around what a content marketing strategy should look...
How to Create a Digital Marketing Strategy for Beginners in 10 Steps
Digital marketing is online marketing for websites. Simple, right? Turns out, there are at least seven main ways to market a website online. And that's where digital marketing strategy comes into play. These are the big guys -- like search engine optimization (SEO),...
How to build your online store right the first time (or what to correct now if you didn’t)
Developing your own website can be an intimidating project. We’ve all been on websites that look (and probably were) painstakingly crafted by top-rated graphic designers and developers, as well as those that are clunky, garish, and just plain embarrassing for the...
