Targeted Multiplatform Advertising
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Targeted Multiplatform Advertising
OVERVIEW
A performance marketing agency representing over 200 gyms was looking to find a new advertising medium to scale results and supplement declining Facebook performance. Not wanting to increase resources to implement, manage and create TV commercials a platform that would allow them to easily add CTV was needed as well.
The Results
The 20 clubs running targeted TV showed an average YTD ROAS of 11.43X. Meaning that for every $1,000 spent, they generated $11,430 in contracts. The 180 clubs NOT running geo-targeted TV only averaged 8.81 ROAS YTD, meaning that the clubs running TV had a ROAS 2.62 higher than non-tv clubs, and generated $2620 in EXTRA contract value for every $1,000 they spent on advertising.
Multiplatform Advertising Results
8.81x
NO CTV ROAs
11.43x
CTV ROAs
9+ months
Campaign Length
200+
Targeted Clubs
Innovate. Exceed Expectations. Grow.
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