Local Business Rebranding
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Local Business Rebranding
OVERVIEW
Martinsville Tavern is a modern restaurant and bar providing American/European cuisine with warm hospitality, and unparalleled service. Martinsville Tavern was going through a complete rebrand as it was purchased by new ownership. They had zero online presence and no marketing strategy to grow local awareness, build a new customer base, or retain their existing customer base.
The Solution
Our team provided a go-to market strategy that would hit every stage of the customer journey from discovery to reputation management to their loyalty program. Some of what we did was:
- Designed an integrated website that remained up to date with all of their happenings and had features such as:
- seasonal menus
- online booking capability
- catering lead form
- social media feed
- language translator
- high resolution photos and videos
- and more
- Developed a social media content strategy and creative content to build their audiences on Instagram, Facebook, Twitter, LinkedIn, and GoogleMyBusiness.
- Local SEO Campaign
- Automated Email Wifi marketing to capture new contact information and retarget them using a loyalty program.
- Local PPC campaign to generate new catering leads
Rebranding Results
Over 12 months
(Oct 16, 2020 – Oct 15, 2021)
Impressions: 645,829
Engagement: 22,917
New Customers: 8,631
Wifi Email Marketing insights
(Since June 2019)
Contacts Collected: 1,404
Customer Walk-Ins: 6,264
On average, 251 Network customers walk in to the business every month
Since signing on
(May 11, 2019 – Oct 15, 2021)
Impressions: 1,065,546
Engagement: 49,519
Leads: 15,111
Facebook Insights
(May 11, 2019 – Oct 15, 2021)
Reach: 1,843,774
Page Reach: 179,526
Instagram Reach: 48,707
Innovate. Exceed Expectations. Grow.
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