Restaurant Brand Management
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Restaurant Brand Management
OVERVIEW
Prime 94 Steakhouse a traditional steakhouse with a modern twist. Prime 94 Steakhouse was looking for a way to generate new customers while retargeting their existing customers. They had a minimal online presence and no marketing strategy to grow local awareness, build a new customer base, or retain their existing customer base.
The Solution
Our team provided a go-to market strategy that would hit every stage of the customer journey from discovery to reputation management to their loyalty program. Some of what we did was:
- Consulted on the website layout that remained up to date with all of their happenings and had features such as:
- seasonal menus
- online booking capability
- catering lead form
- social media feed
- language translator
- high resolution photos and videos
- and more
- Developed a social media content strategy and creative content to build their audiences on Instagram, Facebook, Twitter, LinkedIn, and GoogleMyBusiness.
- Local SEO Campaign
- Automated Email Wifi marketing to capture new contact information and retarget them using a loyalty program.
- Local PPC campaign to generate new catering leads
Brand Management Results
Over 12 months
(Oct 14, 2020 – Oct 15, 2021)
Impressions: 2,023,276
Engagement: 87,487
Leads: 24,978
Frome Facebook
(Since account creation)
Page Reach: 552,551
Instagram Reach: 63,214
Since account creation
(June 16, 2019 – Oct 15, 2021)
Impressions: 4,169,118
Engagement: 180,935
Leads: 44,072
Google Analytics website data
(Nov 24, 2020 – Oct 26, 2021)
61,242 users
60,915 new users
87,359 sessions
373,692 pageviews
27.6% bounce rate
Wix Analytics
(June 16, 2019 – Oct 28, 2021)
Site Sessions: 220.1K
Unique Visitors: 115.5K
Avg. Session Duration: 7m 8s
People Overview
(June 16, 2019 – Oct 28, 2021)
Active Leads: 2,474
Innovate. Exceed Expectations. Grow.
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