SJM Helps Steakhouse Generate New Customers While Retaining Existing Customer Base
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Overview
Prime 94 Steakhouse is a traditional steakhouse with a modern twist.
The Challenge
Prime 94 Steakhouse was looking for a way to generate new customers while retargeting their existing customers. They had a minimal online presence and no marketing strategy to grow local awareness, build a new customer base, or retain their existing customer base.
The Approach
Our team provided a go-to market strategy that would hit every stage of the customer journey from discovery to reputation management to their loyalty program.
Solution
Consulted on the website layout that remained up to date with all of their happenings and had features such as:
- seasonal menus
- online booking capability
- catering lead form
- social media feed
- language translator
- high resolution photos and videos
- and more
Developed a social media content strategy and creative content to build their audiences on Instagram, Facebook, Twitter, LinkedIn, and GoogleMyBusiness.
Local SEO Campaign
Automated Email Wifi marketing to capture new contact information and retarget them using a loyalty program.
Local PPC campaign to generate new catering leads
The Results
Last 12 months (Oct 14, 2020 – Oct 15, 2021):
Impressions – 2,023,276 | Engagement – 87,487 | Leads – 24,978
Since account creation (June 16, 2019 – Oct 15, 2021):
Impressions – 4,169,118 | Engagement – 180,935 | Leads – 44,072
From Facebook (since account creation):
Page reach: 552,551
Instagram reach: 63,164
Google analytics website data (Nov 24, 2020 – Oct 26, 2021)
61242 users | 60915 new users | 87359 sessions | 373692 pageviews | 27.6% bounce rate
Wix analytics (June 16, 2019 – Oct 28, 2021)
Site Sessions 220.1K | Unique Visitors 115.5K | Avg. Session Duration 7m 8s
Active leads since account creation (June 16, 2019 – Oct 28, 2021) – 2474
Innovate. Exceed Expectations. Grow.
SocialJack Media