SJM Provides Marketing Strategy for Local Restaurant

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Martinsville Tavern is a modern restaurant and bar providing American/European cuisine with warm hospitality, and unparalleled service.

The Challenge

Martinsville Tavern was going through a complete rebrand as it was purchased by new ownership. They had zero online presence and no marketing strategy to grow local awareness, build a new customer base, or retain their existing customer base.

The Approach

Our team provided a go-to market strategy that would hit every stage of the customer journey from discovery to reputation management to their loyalty program.


Designed an integrated website that remained up to date with all of their happenings and had features such as:

    • seasonal menus
    • online booking capability
    • catering lead form
    • social media feed
    • language translator 
    • high resolution photos and videos
    • and more

Developed a social media content strategy and creative content to build their audiences on Instagram, Facebook, Twitter, LinkedIn, and GoogleMyBusiness. 

Local SEO Campaign 

Automated Email Wifi marketing to capture new contact information and retarget them using a loyalty program.

Local PPC campaign to generate new catering leads

The Results

Over 12 months (Oct 16, 2020 – Oct 15, 2021):

Impressions: 645,829 | Engagement: 22,917 | New Customers: 8,631

Since signing on (May 11, 2019 – Oct 15, 2021):

Impressions: 1,065,546 | Engagement: 49,519 | Leads: 15,111

WiFi Email Marketing insights (since June 2019):

Contacts collected: 1,404 | Customer Walk-Ins: 6,264 

On average, 251 Network customers walk in to the business every month

Facebook Insights (May 11, 2019 – Oct 15, 2021):

Reach: 1,843,774 (The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.)

Page reach: 179,526 | Instagram reach: 48,707

Innovate. Exceed Expectations. Grow.

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