SJM Uses PPC Campaign to Help Physiotherapy Clinic Reach Their Target Audience
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Project Overview
The goal of this project was to reach a targeted audience through a pay-per-click (PPC) advertising campaign. The client, a physiotherapy clinic, aimed to target top 1-40% income earners in 6 postal codes in Ontario, CA. With a budget of $3 per day, SocialJack Media was tasked with developing a targeted strategy that would effectively reach the desired audience and drive traffic to the clinic’s website. The PPC campaign focused on utilizing data-driven insights and optimized ad spend to reach the target audience in the most cost-effective way possible, with the ultimate goal of increasing patient acquisition and revenue for the clinic.
![Physio 1](https://socialjack-media-v1722001648.websitepro-cdn.com/wp-content/uploads/2023/02/Physio-1-scaled.jpg)
The Results
88,417
Impressions
Ad impressions delivered to target audience (monthly average).
35
Engagements
Qualified visitors who clicked through on the ads (monthly average).
$0.74
Average CPM
Average cost-per-thousand impressions.
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SocialJack Media