Here’s All You Need to Know About OTT Advertising

OTT advertising is much like advertising on TV but delivered through streaming media on OTT platforms. OTT is a common term used for gadgets and services that are used to stream videos, ads, and other digital content through television (or computer, smartphones, and tablets/iPad). These devices are known as OTT or “Over-The-Top” devices and are the medium through which the streaming process happens. These include:

  • Game Consoles
  • Smart TV
  • HDMI Sticks (like Amazon Fire TV Stick. Roku, Chrome Case)
  • Streaming Boxes (like Apple TV, Amazon Fire TV, Samsung Allshare, Cast)
  • Internet-Enabled Smart Blue-ray and More

OTT, or streaming TV, refers to any type of streaming media content delivered over the Internet. Streaming services include subscription-based services where consumers can access content on-demand without relying on a traditional satellite or cable provider. Viewers can watch OTT content across a range of devices, such as mobile phones, gaming consoles, and tablets, but the majority of viewers use connected TVs (CTV).

What Is the Difference between OTT and CTV?

OTT and connected TV (CTV) are not the same. CTVs are just one device on which you can watch OTT media. These terms are often used interchangeably in the industry and can refer to the same thing. But the main difference is that OTT streams content across all devices, such as mobile and desktop, whereas Connected TV only works on TV screens.

What Are the Different Types of OTT Services?

OTT services are apps that stream over-the-top content to your device. There are several OTT services and apps, and they follow various models.

Transactional Video on Demand (TVOD)

  • This is where you pay for individual pieces of content.
  • Examples of TVOD streaming services include iTunes, Google Play, Vudu, and Vimeo.

Advertising-Based Video on Demand (AVOD)

  • Here, you can access streamed content for free, but with ads.
  • Examples of AVOD streaming services include TubiTV, YouTube, Hulu, Pluto, and Crackle.

Subscription Video on Demand (SVOD)

  • For those who don’t want to see ads, you can pay a subscription to see ad-free content.
  • Examples of SVOD streaming services include Disney Plus, Hulu Plus, Amazon Prime Video, and Netflix.

Multichannel Video Programming Distributors (MVPDs)

  • These are streamed content providers where you pay for a combination of both streamed and broadcast content.
  • Examples of MVPDs include AT&T Now, Sling, and YouTube TV.

What Are the Advantages of OTT Advertising?

There are many reasons advertisers are turning to OTT ads as an effective means of generating revenue.

1.    Ad-Supported OTT Services Are on the Rise

The growth rate for ad-supported streaming services in 2020 nearly doubled the growth rate for ad-free streaming services. In fact, OTT streaming increased by 115% in 2021 when compared to the previous years.

2.    OTT Advertising Works without Third-Party Cookies

Not only is streamed content becoming more popular, but it also provides opportunities for cookie-less targeting.

3.    Better Targetting

With traditional cable TV advertising, the only way to target is by choosing a designated market area (DMA). With OTT advertising, you can target through:

  • Zip codes
  • Devices
  • Demographics
  • Behaviors

SocialJack Media is a digital marketing agency with a highly qualified team who helps small to medium-sized businesses promote their online brand by developing unique and customized digital strategies that deliver results quickly. To know more, please check out the services we offer at  SocialJack Media.

OTT advertising is much like advertising on TV but delivered through streaming media on OTT platforms. OTT is a common term used for gadgets and services that are used to stream videos, ads, and other digital content through television (or computer, smartphones, and tablets/iPad). These devices are known as OTT or “Over-The-Top” devices and are the medium through which the streaming process happens. These include:

  • Game Consoles
  • Smart TV
  • HDMI Sticks (like Amazon Fire TV Stick. Roku, Chrome Case)
  • Streaming Boxes (like Apple TV, Amazon Fire TV, Samsung Allshare, Cast)
  • Internet-Enabled Smart Blue-ray and More

OTT, or streaming TV, refers to any type of streaming media content delivered over the Internet. Streaming services include subscription-based services where consumers can access content on-demand without relying on a traditional satellite or cable provider. Viewers can watch OTT content across a range of devices, such as mobile phones, gaming consoles, and tablets, but the majority of viewers use connected TVs (CTV).

What Is the Difference between OTT and CTV?

OTT and connected TV (CTV) are not the same. CTVs are just one device on which you can watch OTT media. These terms are often used interchangeably in the industry and can refer to the same thing. But the main difference is that OTT streams content across all devices, such as mobile and desktop, whereas Connected TV only works on TV screens.

What Are the Different Types of OTT Services?

OTT services are apps that stream over-the-top content to your device. There are several OTT services and apps, and they follow various models.

Transactional Video on Demand (TVOD)

  • This is where you pay for individual pieces of content.
  • Examples of TVOD streaming services include iTunes, Google Play, Vudu, and Vimeo.

Advertising-Based Video on Demand (AVOD)

  • Here, you can access streamed content for free, but with ads.
  • Examples of AVOD streaming services include TubiTV, YouTube, Hulu, Pluto, and Crackle.

Subscription Video on Demand (SVOD)

  • For those who don’t want to see ads, you can pay a subscription to see ad-free content.
  • Examples of SVOD streaming services include Disney Plus, Hulu Plus, Amazon Prime Video, and Netflix.

Multichannel Video Programming Distributors (MVPDs)

  • These are streamed content providers where you pay for a combination of both streamed and broadcast content.
  • Examples of MVPDs include AT&T Now, Sling, and YouTube TV.

What Are the Advantages of OTT Advertising?

There are many reasons advertisers are turning to OTT ads as an effective means of generating revenue.

1.    Ad-Supported OTT Services Are on the Rise

The growth rate for ad-supported streaming services in 2020 nearly doubled the growth rate for ad-free streaming services. In fact, OTT streaming increased by 115% in 2021 when compared to the previous years.

2.    OTT Advertising Works without Third-Party Cookies

Not only is streamed content becoming more popular, but it also provides opportunities for cookie-less targeting.

3.    Better Targetting

With traditional cable TV advertising, the only way to target is by choosing a designated market area (DMA). With OTT advertising, you can target through:

  • Zip codes
  • Devices
  • Demographics
  • Behaviors

SocialJack Media is a digital marketing agency with a highly qualified team who helps small to medium-sized businesses promote their online brand by developing unique and customized digital strategies that deliver results quickly. To know more, please check out the services we offer at  SocialJack Media.

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