Emotions are the driving force behind most purchases. While people like to think they make rational, logical decisions when buying products or services, the truth is– emotions play a pivotal role in influencing consumer behavior. Smart marketers know how to...
Most businesses today are aware of the power of social media marketing. If you are a brand actively trying to get out there, have you ever wondered what people are saying about your brand, products, or even your industry across social media platforms? Well, knowing...
Writing the perfect email for your audience is just one-half of the challenge. The other half? Ensuring these emails land on the right tab- the primary tab! Most businesses face the problem of having their emails land on the promotions tab in Gmail. This...
After countless hours of designing and optimizing the perfect website for your business, stumbling upon a 404 error page can be quite a nightmare. Well, that’s precisely how visitors feel when they land on a 404 page, too! These pages can be a conversion killer for...
